5 Digital Strategies to Increase Urgent Care Visits From Your Website

Overcrowded emergency rooms are more than an inconvenience—they signal that the care journey isn’t working as it should. Studies show that 30 to 40 percent of ER visits could be treated in urgent care, yet many patients still default to the ER.

Building a Culture of Digital Accessibility in 2025

Digital accessibility in healthcare is no longer a check-the-box compliance issue. It's a foundational element of equitable digital experiences, and one that requires team-wide responsibility rather than one-time fixes.

AI in QA: Smarter Testing, Better UX

Let’s be real. Software quality assurance (QA) used to have a certain reputation. Maybe you picture someone squinting at a screen, clicking through buttons, trying to catch bugs before launch. But QA today isn’t just a final checkpoint. It’s a strategic tool for building better digital experiences from the start.

 5 Ways to Boost Healthcare Site Engagement

Discover 5 proven ways to optimize your healthcare website for speed, personalization, accessibility, and conversions — all while staying HIPAA-compliant.

 Implementing Self-Scheduling: A Guide for Healthcare Marketers 

Self-scheduling is no longer a convenience—it’s a necessity. Patients expect to book medical appointments as easily as they reserve flights or restaurant tables. But many health systems still rely on outdated scheduling methods that frustrate patients and create operational inefficiencies.

Implementing Self-Scheduling: A Guide for Healthcare Marketers 

AI for Nonprofit Marketing: Smarter Fundraising, Donor Engagement, and Campaign Optimization

Nonprofits are feeling the pressure. Budgets are shrinking. Campaigns are stalled. Traditional methods like direct mail, while still essential, are no longer bridging the fundraising gap.

How to Meet the 2026 Accessibility Deadline: Step-by-Step Guide

Web accessibility lawsuits against U.S. healthcare organizations are rising, and a new federal ruling is raising the stakes. The U.S. Department of Health and Human Services (HHS) now requires healthcare websites, patient portals, and mobile apps to meet WCAG 2.1 Level AA standards by May 2026, or risk legal and financial consequences.

How AI Is Transforming the Patient Digital Experience in Healthcare

AI is transforming healthcare marketing by automating workflows, personalizing patient engagement, and optimizing digital strategies. As AI-powered tools become more sophisticated, they offer new opportunities to improve efficiency and enhance the patient experience. However, rapid adoption also brings challenges, from navigating HIPAA compliance to ensuring responsible data use and aligning internal teams for seamless implementation.

Mastering AI-Driven SEO: Strategies for Healthcare Marketers

AI is redefining healthcare SEO, shifting from keyword-based rankings to intent-driven, AI-curated search results. With AI-generated overviews reducing organic traffic, healthcare brands must rethink visibility strategies. Predictive SEO, multi-modal content, and structured data are now essential for staying competitive. Here’s how AI is changing search—and what healthcare marketers can do to adapt.

Solving Digital Challenges for Associations

Professional associations play a vital role in connecting professionals, organizations, and communities to advance their areas of practice. However, they face growing digital challenges in engaging members, managing tight budgets, and proving ROI. Many struggle with outdated websites, ineffective content strategies, and underutilized technology, limiting their ability to deliver value.

Michael Kinkaid

Michael Kinkaid Bio

Streamline Healthcare Content with CaaS and Headless CMS

Healthcare marketers and content managers face growing challenges managing content across multiple channels. Content as a Service (CaaS) platforms, combined with a composable, headless architecture, simplify the process by centralizing content management, saving time, and enabling scalable and flexible content strategies.

Content as a Service for Healthcare

Highlights

Reason One Team bio

Prisma Health’s Award-Winning Digital Transformation

We're thrilled for our client, Prisma Health, for their well-deserved recognition of this game-changing project: merging their web properties under a new brand and launching a new intranet, all during a global health crisis.

Prisma Health wins digital health award

Lauren Minors bio

HIPAA-compliant digital roadmapping

The 2022 HHS guidance regarding pixel trackers threw healthcare marketers for a loop, and blew up digital roadmaps once again. By re-evaluating where you are now and identifying opportunities to build compliance into your roadmap, you can get back on track.  

Christy Jones

5 HIPAA-Compliant Alternatives to Google Analytics

Finding a HIPAA-compliant alternative to Google Analytics can seem daunting. There are numerous alternatives, with different approaches and equally different price points. Here are our favorites, and why we recommend them.

Get your analytics back on track: 3 HIPPA-compliant alternatives to GA

Winning against disruptors with digital: 3 ways to create a more consumer-centric website

Though healthcare marketers are keenly aware that retail and tech disruptors will soon impact their revenue, few are actively positioning to compete using digital. Here are three ways you can take action today. 

Winning against disruptors

Strategic Digital Roadmap: A Blueprint for Healthcare Transformation

The healthcare landscape continues to shift, making digital transformation essential. From self-scheduling to physician finders, the need for robust, scalable digital tools has never been greater.

Strategic digital roadmapping - healthcare

Choose the Best Intranet Platform for UX

In a recent survey, we found that SharePoint is the most widely used platform—coming in at 27%. But why? SharePoint is a tech decision, not one that puts users first. Find out why we recommend using an experience-based platform instead. Does accessing your intranet feel like an epic journey through a vast maze of file structures? There has to be a better way.

Secrets of the Best Intranets, Part 3 - Digital experience platforms vs. SharePoint

Transform Your Intranet UX with Smart Design

Did you know 72% of people use their intranet daily, often multiple times a day? It’s time to make it a tool that’s easy to use, engaging, and effective. By employing task-oriented design and UX best practices, you’ll not only enhance employee satisfaction but also boost your internal ROI.

Secrets of the Best Intranets 2: Intranet UX

R1at Bio

Web users scan pages, rarely reading content in full. Semantic headings and landmarks help users of screen readers, other types of assistive technology — and search engines — browse your content more efficiently.

Web accessibility quick win: Headings and landmarks

Creating Accessible Websites: Headings and Landmarks

Summary: Web users scan pages, rarely reading content in full. Semantic headings and landmarks help users of screen readers, other types of assistive technology — and search engines — browse your content more efficiently.

Intranet Transformation: Prisma Health’s Success Story

Executive support, strong ownership, and clear metrics are essential for a successful intranet launch. When Prisma Health emerged from the merger of two healthcare organizations, they faced a crucial choice: adapt an existing intranet platform or go custom. With a workforce of around 32,000, a tailored solution emerged as the best fit. We connected with Richard Baldwin, Manager, Digital Presence and Content for Prisma Health, for a retrospective on the project from inception to launch. His three takeaways? Get the right executive buy-in, take a communications-centered approach, and know how you're going to measure success.

Launching a post-merger intranet

Getting Started with User-Centered Personalization

 A longtime buzzword, personalization is gaining traction as a web design best practice, proven to convert users into advocates. Here’s why it works, what types of data you need, and approaches to reaching your niche audiences.

Voice of Reason