HIPAA compliant web hosting: Your options and what you need to know

First it was pixels, then it was analytics, and now its...everything. How can you make sure your web hosting is HIPAA-compliant? In short, go with one of the big three, but there are other options. 

Maximizing mentorship: The power of guidance and how to leverage it

Receiving mentorship can be a powerful experience for both the mentor and mentee, with both parties learning from each other’s perspectives and experiences. With clear expectations and an open mind, mentoring relationships can truly be transformative. 

2024 Healthcare conversion rate optimization: Strategies & tips

Conversion rate optimization (CRO) is a critical part of enhancing healthcare websites. By analyzing and optimizing key points of conversion like self-scheduling, healthcare marketers can show increased ROI in their digital efforts.

Healthcare Conversion Rate Optimization

For the Better Podcast: The secret to future-proofing your website

In the dynamic landscape of healthcare, innovation and adaptability are key components for success. Continuously evolving is key to staying competitive. In this episode of For the Better, Ben sits down with Stephen Barry, Product Manager at Lee Health to talk about how continuous improvement has made a measurable impact.

For the Better Podcast - Season 2 Episode 9 - Stephen Barry

For the Better Podcast: Navigating change — Strategies and priorities for healthcare marketing teams

 Join Ben Cash and Aaron Mauck as they explore the complex world of healthcare changes, sharing valuable tips and strategies for both immediate and future adaptation in this ever-changing industry. 

For the Better Podcast - Season 2 Episode 8 - Aaron Mauck

For the Better Podcast: Unlocking the Potential of Digital Transformation in Healthcare

Digital transformation is revolutionizing the healthcare landscape, shaping experiences for patients and providers alike. In this episode of For the Better,  Ben Cash sits down with Aaron Mauck, a former Harvard faculty member and current executive partner at Endeavor Management, to discuss the impact of digital transformation in the healthcare industry.

For the Better Podcast - Season 2 Episode 7 - Aaron Mauck

Using a composable tech stack to transform member experiences

Association websites can often resemble a “Frankenstack” of old, outdated, and poorly-implemented technologies. One way to avoid the nightmare is to explore a composable approach that allows for greater long-term flexibility. 

Doing well while doing good: 3 reasons to hire a B Corp for your digital agency

B Corps are held to high performance standards, attract and retain top talent, and are accountable to all stakeholders. This translates to benefits for clients like access to skilled professionals, efficient project completion, and a guarantee of positive impact.

3 Reasons to Hire a B Corp

For the Better Podcast: Enhancing Communication and Community Through Podcasting

Realizing that traditional channels of communication weren’t reaching her audience, Rachel Baker of Stanford Surgery launched Scrubcast, designed to fit the preferences of busy Bay Area professionals. It turned out to be the perfect medium for the message.

For the Better Podcast - Season 2 Episode 6 - Rachel Baker

For the Better Podcast: Cedars-Sinai's breakout results with self-scheduling

Cedars-Sinai has adopted a more consumer-centric approach to healthcare, specifically implementing sophisticated self-scheduling tools. Christina Valls shares her insight into the challenges and strategies of bringing about this change, emphasizing the importance of empathizing with clinical operations, reducing patient friction, and utilizing data for continuous improvement.

For the Better Podcast - Season 2 Episode 5 - Christina Valls

Michael Kinkaid

Michael Kinkaid Bio

Content as a Service: Streamlined content for healthcare systems

Marketers and content managers face challenges with wrangling content across a growing number of channels. Content as a Service (CaaS) platforms streamline all your content in one place, reducing stress, time, and effort required to manage content.

Content as a Service for Healthcare

Highlights

Ben Cash bio

Healthcare IT Today: Reasons, Rewards, and Tips for a More Accessible and Inclusive Web

Greater accessibility is necessary in healthcare, and is easily achievable by healthcare marketers.

MEDIA—Reasons, Rewards, and Tips for a More Accessible and Inclusive Web

Angela Hoyos

Why headings matter: Improving your website’s readability, accessibility, and SEO 

Headings do much more than just break up large pieces of text on your website. They serve as a guide, for both your audience and search engines, leading them to find your website's value. 

Why headings matter

Reason One Team bio

Why Siteimprove is our secret weapon for optimization

For complex enterprise websites, staying ahead of quality assurance, accessibility, and SEO risks can be daunting. By using Siteimprove with our clients, together, we're able to keep their digital properties healthy and evolving.

Using Siteimprove for optimization

R1at Bio

Web users scan pages, rarely reading content in full. Semantic headings and landmarks help users of screen readers, other types of assistive technology — and search engines — browse your content more efficiently.

Web accessibility quick win: Headings and landmarks

Accessible websites can be elegant, cost-effective, and involve all digital disciplines, creating online experiences that everyone can use.

5 Accessibility myths, busted

Accessible websites can be elegant, cost-effective, and involve all digital disciplines, creating online experiences that everyone can use. 

5 Accessibility Myths

Global Accessibility Awareness Day Activities

Each year, the r1at team shares a thorough list of games, activities, and resources with the agency, geared toward enhancing our accessibility awareness and skills. Try some for yourself! 

GAAD 2021 Activities

Yoav Atzmony Bio

Designing forms for users with dementia 

Forms that include empathetic devices such as wayfinding, placeholders, and proper labels ensure that your process is clear to any user. With well-designed forms, your audience feels confident using your website and your conversion rate increases.

Designing Forms for Users with Dementia

4 Best practices for healthcare web accessibility standards

When a user visits a healthcare website, they're likely doing one of two things: gathering information, or making a transaction. Having a clear content structure and accessible media reduces friction and gets patients where they need to go.

Voice of Reason