HIPAA compliant web hosting: Your options and what you need to know

First it was pixels, then it was analytics, and now its...everything. How can you make sure your web hosting is HIPAA-compliant? In short, go with one of the big three, but there are other options. 

Maximizing mentorship: The power of guidance and how to leverage it

Receiving mentorship can be a powerful experience for both the mentor and mentee, with both parties learning from each other’s perspectives and experiences. With clear expectations and an open mind, mentoring relationships can truly be transformative. 

2024 Healthcare conversion rate optimization: Strategies & tips

Conversion rate optimization (CRO) is a critical part of enhancing healthcare websites. By analyzing and optimizing key points of conversion like self-scheduling, healthcare marketers can show increased ROI in their digital efforts.

Healthcare Conversion Rate Optimization

For the Better Podcast: The secret to future-proofing your website

In the dynamic landscape of healthcare, innovation and adaptability are key components for success. Continuously evolving is key to staying competitive. In this episode of For the Better, Ben sits down with Stephen Barry, Product Manager at Lee Health to talk about how continuous improvement has made a measurable impact.

For the Better Podcast - Season 2 Episode 9 - Stephen Barry

For the Better Podcast: Navigating change — Strategies and priorities for healthcare marketing teams

 Join Ben Cash and Aaron Mauck as they explore the complex world of healthcare changes, sharing valuable tips and strategies for both immediate and future adaptation in this ever-changing industry. 

For the Better Podcast - Season 2 Episode 8 - Aaron Mauck

For the Better Podcast: Unlocking the Potential of Digital Transformation in Healthcare

Digital transformation is revolutionizing the healthcare landscape, shaping experiences for patients and providers alike. In this episode of For the Better,  Ben Cash sits down with Aaron Mauck, a former Harvard faculty member and current executive partner at Endeavor Management, to discuss the impact of digital transformation in the healthcare industry.

For the Better Podcast - Season 2 Episode 7 - Aaron Mauck

Using a composable tech stack to transform member experiences

Association websites can often resemble a “Frankenstack” of old, outdated, and poorly-implemented technologies. One way to avoid the nightmare is to explore a composable approach that allows for greater long-term flexibility. 

Doing well while doing good: 3 reasons to hire a B Corp for your digital agency

B Corps are held to high performance standards, attract and retain top talent, and are accountable to all stakeholders. This translates to benefits for clients like access to skilled professionals, efficient project completion, and a guarantee of positive impact.

3 Reasons to Hire a B Corp

For the Better Podcast: Enhancing Communication and Community Through Podcasting

Realizing that traditional channels of communication weren’t reaching her audience, Rachel Baker of Stanford Surgery launched Scrubcast, designed to fit the preferences of busy Bay Area professionals. It turned out to be the perfect medium for the message.

For the Better Podcast - Season 2 Episode 6 - Rachel Baker

For the Better Podcast: Cedars-Sinai's breakout results with self-scheduling

Cedars-Sinai has adopted a more consumer-centric approach to healthcare, specifically implementing sophisticated self-scheduling tools. Christina Valls shares her insight into the challenges and strategies of bringing about this change, emphasizing the importance of empathizing with clinical operations, reducing patient friction, and utilizing data for continuous improvement.

For the Better Podcast - Season 2 Episode 5 - Christina Valls

Michael Kinkaid

Michael Kinkaid Bio

Content as a Service: Streamlined content for healthcare systems

Marketers and content managers face challenges with wrangling content across a growing number of channels. Content as a Service (CaaS) platforms streamline all your content in one place, reducing stress, time, and effort required to manage content.

Content as a Service for Healthcare

Highlights

Ben Cash bio

Sustainable Web Design 101

Every pixel has an impact. Websites—especially large and complex ones—have a carbon footprint and contribute to climate change. Here are three (ok, four) ways you can reduce your impact while providing a better product for your users.

Sustainable Web Design

For the Better Podcast: How responsive fundraising can maximize your impact with Gabe Cooper

In this episode of For the Better, Ben digs into the human side of fundraising with Virtuous founder and CEO, Gabe Cooper

For the Better Podcast - Season 2 Episode 2 - Gabe Cooper

For the Better Podcast: How digital ethnography can enhance consumer engagement with Dean Browell, PhD

In the first episode of season 2 of For the Better, Ben Cash explores the practice and value of digital ethnography, with Feedback's Chief Behavioral Officer, Dean Browell

For the Better Podcast - Season 2 Episode 1 - Dean Browell

Reason One Team bio

Prisma Health wins Digital Health Award for uniting properties and extending patient access to resources

We're thrilled for our client, Prisma Health, for their well-deserved recognition of this game-changing project: merging their web properties under a new brand and launching a new intranet, all during a global health crisis.

Prisma Health wins digital health award

What is a composable digital platform? 

For marketers that need greater flexibility in how they create, store, and publish content across multiple channels, an all-in-one platform can be limiting. Enter, the composable stack, which allows for flexibility where you need it.

What is a composable digital platform?

Chinenye Charles

Human-centered design: How we use design thinking to improve client outcomes

Design thinking is a methodology that places our project teams and our clients in the shoes of the most important stakeholder: the audience. Through workshops, research, prototyping, and testing, we create more resonant user experiences for all. 

Why Siteimprove is our secret weapon for optimization

For complex enterprise websites, staying ahead of quality assurance, accessibility, and SEO risks can be daunting. By using Siteimprove with our clients, together, we're able to keep their digital properties healthy and evolving.

Using Siteimprove for optimization

Digital strategy: Creating a roadmap for sustained digital transformation

If Covid halted your digital strategy—or if you are starting from scratch—it's time to get back on the road. Developing a digital roadmap now will pave the way for consistent optimization and innovation.

Strategic digital roadmapping - healthcare

Putting task-oriented UX to work for Cancer Research Institute's online donation experience

Simplicity, ease, and speed: how UX improvements to the CRI donation form increased donations by 10%.

Voice of Reason