HIPAA compliant web hosting: Your options and what you need to know

First it was pixels, then it was analytics, and now its...everything. How can you make sure your web hosting is HIPAA-compliant? In short, go with one of the big three, but there are other options. 

Maximizing mentorship: The power of guidance and how to leverage it

Receiving mentorship can be a powerful experience for both the mentor and mentee, with both parties learning from each other’s perspectives and experiences. With clear expectations and an open mind, mentoring relationships can truly be transformative. 

2024 Healthcare conversion rate optimization: Strategies & tips

Conversion rate optimization (CRO) is a critical part of enhancing healthcare websites. By analyzing and optimizing key points of conversion like self-scheduling, healthcare marketers can show increased ROI in their digital efforts.

Healthcare Conversion Rate Optimization

For the Better Podcast: The secret to future-proofing your website

In the dynamic landscape of healthcare, innovation and adaptability are key components for success. Continuously evolving is key to staying competitive. In this episode of For the Better, Ben sits down with Stephen Barry, Product Manager at Lee Health to talk about how continuous improvement has made a measurable impact.

For the Better Podcast - Season 2 Episode 9 - Stephen Barry

For the Better Podcast: Navigating change — Strategies and priorities for healthcare marketing teams

 Join Ben Cash and Aaron Mauck as they explore the complex world of healthcare changes, sharing valuable tips and strategies for both immediate and future adaptation in this ever-changing industry. 

For the Better Podcast - Season 2 Episode 8 - Aaron Mauck

For the Better Podcast: Unlocking the Potential of Digital Transformation in Healthcare

Digital transformation is revolutionizing the healthcare landscape, shaping experiences for patients and providers alike. In this episode of For the Better,  Ben Cash sits down with Aaron Mauck, a former Harvard faculty member and current executive partner at Endeavor Management, to discuss the impact of digital transformation in the healthcare industry.

For the Better Podcast - Season 2 Episode 7 - Aaron Mauck

Using a composable tech stack to transform member experiences

Association websites can often resemble a “Frankenstack” of old, outdated, and poorly-implemented technologies. One way to avoid the nightmare is to explore a composable approach that allows for greater long-term flexibility. 

Doing well while doing good: 3 reasons to hire a B Corp for your digital agency

B Corps are held to high performance standards, attract and retain top talent, and are accountable to all stakeholders. This translates to benefits for clients like access to skilled professionals, efficient project completion, and a guarantee of positive impact.

3 Reasons to Hire a B Corp

For the Better Podcast: Enhancing Communication and Community Through Podcasting

Realizing that traditional channels of communication weren’t reaching her audience, Rachel Baker of Stanford Surgery launched Scrubcast, designed to fit the preferences of busy Bay Area professionals. It turned out to be the perfect medium for the message.

For the Better Podcast - Season 2 Episode 6 - Rachel Baker

For the Better Podcast: Cedars-Sinai's breakout results with self-scheduling

Cedars-Sinai has adopted a more consumer-centric approach to healthcare, specifically implementing sophisticated self-scheduling tools. Christina Valls shares her insight into the challenges and strategies of bringing about this change, emphasizing the importance of empathizing with clinical operations, reducing patient friction, and utilizing data for continuous improvement.

For the Better Podcast - Season 2 Episode 5 - Christina Valls

Michael Kinkaid

Michael Kinkaid Bio

Content as a Service: Streamlined content for healthcare systems

Marketers and content managers face challenges with wrangling content across a growing number of channels. Content as a Service (CaaS) platforms streamline all your content in one place, reducing stress, time, and effort required to manage content.

Content as a Service for Healthcare

Highlights

Lauren Minors bio

HIPAA-compliant digital roadmapping

The 2022 HHS guidance regarding pixel trackers threw healthcare marketers for a loop, and blew up digital roadmaps once again. By re-evaluating where you are now and identifying opportunities to build compliance into your roadmap, you can get back on track.  

Winning against disruptors with digital: 3 ways to create a more consumer-centric website

Though healthcare marketers are keenly aware that retail and tech disruptors will soon impact their revenue, few are actively positioning to compete using digital. Here are three ways you can take action today. 

Winning against disruptors

Bringing the human element to your healthcare digital roadmap

Digital roadmapping may sound like it's all about tech, and that's true to an extent. But if you're making decisions based on backward-looking data, gleaned from a website you want to replace, you'll just end up in the same place. 

Voice of Reason

Content as a Service: Streamlined content for healthcare systems

HIPAA-compliant digital roadmapping

Winning against disruptors with digital: 3 ways to create a more consumer-centric website

Bringing the human element to your healthcare digital roadmap