Get your analytics back on track: 3 HIPAA-compliant alternatives to GA

Finding a HIPAA-compliant alternative to Google Analytics is daunting. There are numerous alternatives, with different approaches and equally different pricepoints. Here are our favorites, and why we recommend them. 

Get your analytics back on track: 3 HIPPA-compliant alternatives to GA

Highlights

Lauren Minors bio

HIPAA-compliant digital roadmapping

The 2022 HHS guidance regarding pixel trackers threw healthcare marketers for a loop, and blew up digital roadmaps once again. By re-evaluating where you are now and identifying opportunities to build compliance into your roadmap, you can get back on track.  

Winning against disruptors with digital: 3 ways to create a more consumer-centric website

Though healthcare marketers are keenly aware that retail and tech disruptors will soon impact their revenue, few are actively positioning to compete using digital. Here are three ways you can take action today. 

Winning against disruptors

Reason One Team bio

Secrets of the Best Intranets, Part 3: Digital experience platforms vs. SharePoint

In a recent survey, we found that SharePoint is the most widely used platform—coming in at 27%. But why? SharePoint is a tech decision, not one that puts users first. Find out why we recommend using an experience-based platform instead. 

Secrets of the Best Intranets, Part 3 - Digital experience platforms vs. SharePoint

Secrets of the Best Intranets, Part 2: Improve your intranet UX and delight your people

72% of people use their intranet every day, usually multiple times a day. So shouldn’t it be easy to use, engaging, and effective? By employing task-oriented design and UX, you'll increase your internal ROI. 

Secrets of the Best Intranets 2: Intranet UX

Launching a post-merger intranet: Learnings from Prisma Health

Executive buy-in, having the right ownership, and tracking the right metrics are all key to launching a successful new intranet. 

Launching a post-merger intranet

Secrets of the Best Intranets, Part 1: Get buy-in for an engaging, effective intranet

Your intranet's success depends on leadership buy-in. Show them the analytics, budget ranges, and staffing benchmarks that will make them take notice.

Secrets of the Best Intranets 1: Get buy-in

Michael Kinkaid Bio

Content as a Service: Streamlined content for healthcare systems

Marketers and content managers face challenges with wrangling content across a growing number of channels. Content as a Service (CaaS) platforms streamline all your content in one place, reducing stress, time, and effort required to manage content.

Content as a Service for Healthcare

R1at Bio

Accessible best practices for healthcare websites

When a user visits a healthcare website, they're likely doing one of two things: gathering information, or making a transaction. Having a clear content structure and accessible media reduces friction and gets patients where they need to go.

Voice of Reason