HIPAA compliant web hosting: Your options and what you need to know

First it was pixels, then it was analytics, and now its...everything. How can you make sure your web hosting is HIPAA-compliant? In short, go with one of the big three, but there are other options. 

Maximizing mentorship: The power of guidance and how to leverage it

Receiving mentorship can be a powerful experience for both the mentor and mentee, with both parties learning from each other’s perspectives and experiences. With clear expectations and an open mind, mentoring relationships can truly be transformative. 

2024 Healthcare conversion rate optimization: Strategies & tips

Conversion rate optimization (CRO) is a critical part of enhancing healthcare websites. By analyzing and optimizing key points of conversion like self-scheduling, healthcare marketers can show increased ROI in their digital efforts.

Healthcare Conversion Rate Optimization

For the Better Podcast: The secret to future-proofing your website

In the dynamic landscape of healthcare, innovation and adaptability are key components for success. Continuously evolving is key to staying competitive. In this episode of For the Better, Ben sits down with Stephen Barry, Product Manager at Lee Health to talk about how continuous improvement has made a measurable impact.

For the Better Podcast - Season 2 Episode 9 - Stephen Barry

For the Better Podcast: Navigating change — Strategies and priorities for healthcare marketing teams

 Join Ben Cash and Aaron Mauck as they explore the complex world of healthcare changes, sharing valuable tips and strategies for both immediate and future adaptation in this ever-changing industry. 

For the Better Podcast - Season 2 Episode 8 - Aaron Mauck

For the Better Podcast: Unlocking the Potential of Digital Transformation in Healthcare

Digital transformation is revolutionizing the healthcare landscape, shaping experiences for patients and providers alike. In this episode of For the Better,  Ben Cash sits down with Aaron Mauck, a former Harvard faculty member and current executive partner at Endeavor Management, to discuss the impact of digital transformation in the healthcare industry.

For the Better Podcast - Season 2 Episode 7 - Aaron Mauck

Using a composable tech stack to transform member experiences

Association websites can often resemble a “Frankenstack” of old, outdated, and poorly-implemented technologies. One way to avoid the nightmare is to explore a composable approach that allows for greater long-term flexibility. 

Doing well while doing good: 3 reasons to hire a B Corp for your digital agency

B Corps are held to high performance standards, attract and retain top talent, and are accountable to all stakeholders. This translates to benefits for clients like access to skilled professionals, efficient project completion, and a guarantee of positive impact.

3 Reasons to Hire a B Corp

For the Better Podcast: Enhancing Communication and Community Through Podcasting

Realizing that traditional channels of communication weren’t reaching her audience, Rachel Baker of Stanford Surgery launched Scrubcast, designed to fit the preferences of busy Bay Area professionals. It turned out to be the perfect medium for the message.

For the Better Podcast - Season 2 Episode 6 - Rachel Baker

For the Better Podcast: Cedars-Sinai's breakout results with self-scheduling

Cedars-Sinai has adopted a more consumer-centric approach to healthcare, specifically implementing sophisticated self-scheduling tools. Christina Valls shares her insight into the challenges and strategies of bringing about this change, emphasizing the importance of empathizing with clinical operations, reducing patient friction, and utilizing data for continuous improvement.

For the Better Podcast - Season 2 Episode 5 - Christina Valls

Michael Kinkaid

Michael Kinkaid Bio

Content as a Service: Streamlined content for healthcare systems

Marketers and content managers face challenges with wrangling content across a growing number of channels. Content as a Service (CaaS) platforms streamline all your content in one place, reducing stress, time, and effort required to manage content.

Content as a Service for Healthcare

Highlights

Angela Hoyos

Content Strategy Basics Part III: 10 tips for building a healthcare content strategy

Understanding your audiences, knowing where to publish, and iterating to find out what works are just a few of the steps to creating an impactful content strategy for your healthcare brand. 

Ten tips for building a healthcare content strategy

Content Strategy Basics Part II: Using content to motivate patients

Healthcare organizations rely on content to guide the patient journey to the information they need, and take actions like setting appointments. But content plays an important role for business goals like domain authority and differentiation in a competitive market.

Using content to motivate patients

Content Strategy Basics Part I: Building a solid healthcare content strategy

Healthcare website content strategy must be empathetic to user needs while aligning with corporate strategy for the most impact. 

Building a healthcare content strategy

7 tips for better writing 

A few quick tweaks to your writing can boost SEO, connect people with the information they seek, and refine your voice and tone. Here's how. 

writing tips

Why headings matter: Improving your website’s readability, accessibility, and SEO 

Headings do much more than just break up large pieces of text on your website. They serve as a guide, for both your audience and search engines, leading them to find your website's value. 