For the Better Podcast: Navigating change — Strategies and priorities for healthcare marketing teams
Summary: Join Ben Cash and Aaron Mauck as they explore the complex world of healthcare changes, sharing valuable tips and strategies for both immediate and future adaptation in this ever-changing industry.
Healthcare marketers are being stretched thin. From disruptive technologies and techniques, to new regulations, teams are struggling to keep up with demand and turnover is at an all-time high. To do more with less, marketers need to start where they are, use what they have, and do what they can.
Why it matters
Healthcare marketers are juggling a wide range of duties and facing external pressures with limited resources
High staff turnover results in fractured workflows, slows down key initiatives, and creates challenges in keeping skilled staff
Post-pandemic consumer needs are driving demand for rapid adaptation of digital tools and channels, with an emphasis on more consumer-friendly user experience (UX)
The expert insight
This discussion illuminates the challenges that healthcare marketers face, from managing a variety of responsibilities to dealing with resource limitations as demands grow. Being flexible and adaptive to change is key to success in a rapidly-changing landscape.
What healthcare marketers need to consider
Meet consumers where they are with great UX: Simple and efficient interfaces will go a long way in boosting patient satisfaction, making operations more efficient, and generating ROI
Plan your digital journey: Having a digital roadmap will help you balance existing strategies and disruptive innovations that have the potential to create meaningful change while keeping operations stable
Use design thinking to uncover ways to serve patients: Design thinking is itself a healthcare innovation. By prioritizing simplicity, efficiency, and user-focused design principles, healthcare organizations can increase patient engagement, encourage adherence to treatment plans, and ultimately improve health outcomes.
Turnover creates system-wide risk: Beyond the headache of replacing talent, marketing department turnover slows down innovation which can lead to competitive disadvantages for the system. A stable, supportive environment helps your system keep its best people, and its edge in the market.
Listen to the podcast and learn more
To hear more from Aaron, and dive deeper into what digital transformation can mean for health systems on both sides of care, listen to the podcast.
Listen to the episode: Meet consumers where they are with great UX: Simple and efficient interfaces will go a long way in boosting patient satisfaction, making operations more efficient, and generating ROI
Plan your digital journey: Having a digital roadmap will help you balance existing strategies and disruptive innovations that have the potential to create meaningful change while keeping operations stable
Use design thinking to uncover ways to serve patients: Design thinking is itself a healthcare innovation.By prioritizing simplicity, efficiency, and user-focused design principles, healthcare organizations can increase patient engagement, encourage adherence to treatment plans, and ultimately improve health outcomes.
Turnover creates system-wide risk: Beyond the headache of replacing talent, marketing department turnover slows down innovation which can lead to competitive disadvantages for the system. A stable, supportive environment helps your system keep its best people, and its edge in the market.
Listen to the episode and learn more
To hear more from Aaron, and dive deeper into how healthcare marketing teams can do more with less, listen to the full podcast.
Listen to the episode: Navigating change: Strategies and priorities for healthcare marketing teams.