Next-Gen Search: Optimizing your healthcare website for SEO, AEO, and GEO 

As search behavior continues to evolve, healthcare organizations need to look beyond traditional rankings. Visibility now depends on a broader strategy that includes AI-generated responses, voice search, and semantic understanding. To stay competitive, healthcare marketers must create content that ranks, responds, summarizes, and informs across multiple channels.

5 Digital Strategies to Increase Urgent Care Visits From Your Website

Overcrowded emergency rooms are more than an inconvenience—they signal that the care journey isn’t working as it should. Studies show that 30 to 40 percent of ER visits could be treated in urgent care, yet many patients still default to the ER.

Building a Culture of Digital Accessibility in 2025

Digital accessibility in healthcare is no longer a check-the-box compliance issue. It's a foundational element of equitable digital experiences, and one that requires team-wide responsibility rather than one-time fixes.

AI in QA: Smarter Testing, Better UX

Let’s be real. Software quality assurance (QA) used to have a certain reputation. Maybe you picture someone squinting at a screen, clicking through buttons, trying to catch bugs before launch. But QA today isn’t just a final checkpoint. It’s a strategic tool for building better digital experiences from the start.

 5 Ways to Boost Healthcare Site Engagement

Discover 5 proven ways to optimize your healthcare website for speed, personalization, accessibility, and conversions — all while staying HIPAA-compliant.

 Implementing Self-Scheduling: A Guide for Healthcare Marketers 

Self-scheduling is no longer a convenience—it’s a necessity. Patients expect to book medical appointments as easily as they reserve flights or restaurant tables. But many health systems still rely on outdated scheduling methods that frustrate patients and create operational inefficiencies.

Implementing Self-Scheduling: A Guide for Healthcare Marketers 

AI for Nonprofit Marketing: Smarter Fundraising, Donor Engagement, and Campaign Optimization

Nonprofits are feeling the pressure. Budgets are shrinking. Campaigns are stalled. Traditional methods like direct mail, while still essential, are no longer bridging the fundraising gap.

How to Meet the 2026 Accessibility Deadline: Step-by-Step Guide

Web accessibility lawsuits against U.S. healthcare organizations are rising, and a new federal ruling is raising the stakes. The U.S. Department of Health and Human Services (HHS) now requires healthcare websites, patient portals, and mobile apps to meet WCAG 2.1 Level AA standards by May 2026, or risk legal and financial consequences.

How AI Is Transforming the Patient Digital Experience in Healthcare

AI is transforming healthcare marketing by automating workflows, personalizing patient engagement, and optimizing digital strategies. As AI-powered tools become more sophisticated, they offer new opportunities to improve efficiency and enhance the patient experience. However, rapid adoption also brings challenges, from navigating HIPAA compliance to ensuring responsible data use and aligning internal teams for seamless implementation.

Mastering AI-Driven SEO: Strategies for Healthcare Marketers

AI is redefining healthcare SEO, shifting from keyword-based rankings to intent-driven, AI-curated search results. With AI-generated overviews reducing organic traffic, healthcare brands must rethink visibility strategies. Predictive SEO, multi-modal content, and structured data are now essential for staying competitive. Here’s how AI is changing search—and what healthcare marketers can do to adapt.

Michael Kinkaid Bio

Streamline Healthcare Content with CaaS and Headless CMS

Healthcare marketers and content managers face growing challenges managing content across multiple channels. Content as a Service (CaaS) platforms, combined with a composable, headless architecture, simplify the process by centralizing content management, saving time, and enabling scalable and flexible content strategies.

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