Lurie Children'sSending Handfuls of Love to patients at Lurie Children's

  • Content Strategy
  • Digital Marketing
  • Web Design & UX
A child is smiling and holding a card that reads, "Toucan do anything!"

Using the power of imagination to raise funds for a children's hospital foundation

Every year, the Ann & Robert H. Lurie Children’s Hospital of Chicago Foundation launches a campaign to encourage volunteers to send Valentine’s cards to patients in their care. It brings joy to the children on a special day and helps raise money for the foundation.

The creative team at Reason One had the privilege of imagining the theme and leading the art direction, copywriting, UX/UI design, and asset creation for the campaign. They understood that children in these challenging circumstances need to believe the impossible is possible.

As a result, our team dreamed up “Birds in Outer Space” as a way to place them into a world of endless possibilities. Personifying birds and planets in “far out” circumstances means escapism, fun, and quirkiness for kids and parents at a time when they need it most. And of course, bird puns + space jargon = smiles all around.

Greeting cards
Thank you screen
Campaign banner
Campaign banner reading, "Donate today."
Campaign banner reading, "Thank you."
Campaign graphics on mobile
Campaign routing on mobile
Campaign message on mobile