Lurie Children'sSending Handfuls of Love to patients at Lurie Children's
![A child is smiling and holding a card that reads, "Toucan do anything!"](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1003313%2F1578x1192%2F473b7f934d%2Flurie-children-s-patient.png&w=1920&q=75)
Using the power of imagination to raise funds for a children's hospital foundation
Every year, the Ann & Robert H. Lurie Children’s Hospital of Chicago Foundation launches a campaign to encourage volunteers to send Valentine’s cards to patients in their care. It brings joy to the children on a special day and helps raise money for the foundation.
The creative team at Reason One had the privilege of imagining the theme and leading the art direction, copywriting, UX/UI design, and asset creation for the campaign. They understood that children in these challenging circumstances need to believe the impossible is possible.
As a result, our team dreamed up “Birds in Outer Space” as a way to place them into a world of endless possibilities. Personifying birds and planets in “far out” circumstances means escapism, fun, and quirkiness for kids and parents at a time when they need it most. And of course, bird puns + space jargon = smiles all around.
![Greeting cards](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1003313%2F1200x630%2F969809d641%2Flurie-cards.png&w=2048&q=75)
![Thank you screen](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1003313%2F1200x768%2Fd4e94b0952%2Flurie-thankyou.png&w=2048&q=75)
![Campaign banner](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1003313%2F1200x432%2F41378add93%2Flurie-hdr1.png&w=2048&q=75)
![Campaign banner reading, "Donate today."](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1003313%2F1200x365%2F521cf41a98%2Flurie-hdr2.png&w=2048&q=75)
![Campaign banner reading, "Thank you."](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1003313%2F1200x365%2Fcecc990ea0%2Flurie-hdr3.png&w=2048&q=75)
![Campaign graphics on mobile](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1003313%2F800x1632%2Ff8053be65a%2Flurie-mobile1.png&w=1080&q=75)
![Campaign routing on mobile](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1003313%2F800x1632%2Fa02bec05e0%2Flurie-mobile2.png&w=1080&q=75)
![Campaign message on mobile](/_next/image?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1003313%2F800x1633%2Fc531dfce9c%2Flurie-mobile3.png&w=1080&q=75)