Summary: Getting accurate consumer journey analytics has always been a challenge for healthcare marketers, now compounded with HIPAA requirements. Here are some of our favorite platforms that check both boxes.
When the Health & Human Services guidance regarding analytics tracking was released in late 2022, we started doing our homework. Director of Marketing & Optimization, Christy Jones, shared her thoughts with Healthcare Business Today on some of the platforms we've helped evaluate and implement for clients.
Read more in her article here: