The Southern Diversified Distributors (SDD) family of companies are values-based, strategic, and innovative industry leaders in flooring—from floor covering distribution and supplies to warehousing, logistics, and transportation. They came to Reason One to help start a new online business designed to increase opportunities for their extensive network of flooring retailers across the Southeast. From this mission, Twenty & Oak was born.
Through a strategic partnership, we helped SDD shape their business plan and digital strategy for Twenty & Oak, centered around connecting flooring consumers with retailers. More than simply referring leads, their new site is designed to engage and qualify consumers before pairing them with the right retailer, based on product need and proximity. The new Twenty & Oak user experience helps users make decisions, guides their browsing behaviors, and nurtures the sales process from start to finish. Now, flooring shoppers can search the Twenty & Oak catalog, see tips and styling advice from flooring experts, purchase samples online, or get in touch with a dealer ideally suited to them.
Long term, our partnership with SDD takes the form of a continuous improvement model to help their strategy and platform evolve and quickly adapt to changing priorities, market conditions, and the competitive landscape.