Rethinking healthcare RFPs

Join our live panel of healthcare leaders to hear how to take the F out of RFPs.

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Getting ready for an RFP?

New survey data shows that unclear requirements, internal misalignment, and inefficient RFP processes are the biggest drivers of poor-fit agency selections. In fact, 65% of marketers say that the winning vendor only sometimes or rarely meets expectations.

Join industry leaders for a live panel discussion to unpack:

  • Where RFPs most commonly break down inside health systems

  • How misalignment between marketing, IT, and procurement creates downstream risk

  • What healthcare leaders can do before issuing an RFP to get better outcomes

  • How to design RFPs that reward clarity, expertise, and fit — not just polish

Speakers

  • Jean Hitchcock, Senior Healthcare Advisor

  • Kelly Faley, Principal, Kelly Faley Consulting

  • Mike Schneider, EVP and Principal, Greystone.net

  • Ben Cash, CEO, Reason One

Register now
Cover of the Healthcare Marketer's Guide to Writing RFPs

Register for the panel and get the full Healthcare Marketer’s Guide to Writing RFPs—your all-in-one toolkit for building a better RFP process and choosing the right partner with confidence.

What's included

  • RFP Template – A ready-to-use starting point for your next RFP.

  • Agency Selection Scorecard – Align your team and evaluate partners objectively.

  • Vision & Goals Worksheet – Build internal alignment before you start.

  • Documentation Checklist – Know what’s valuable to share during RFP and discovery.

Register now