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Visit us at HCIC!

November 2-4 in person | December 15-17 virtual

We're rolling the dice and heading to Vegas, baby! There's lots happening, and we can't wait to share with all of you, both in person and virtually. 

Let's talk digital 

We’re excited to connect with folks who are curious about the trends we're seeing in the healthcare marketplace, like: 

  • Digital strategy for mid-size and large healthcare systems
  • Healthcare system mergers and their digital implications
  • Digital evolution
  • What makes a great healthcare intranet
  • Optimizing your healthcare website

But mostly, we're excited to see all your (masked-up) faces! 

If you have something you'd really like to pick our brains on, schedule a time during the conference! 

Meet your on-call digital experts

Kimberly Gibson, VP Client Services

Kimberly knows the myriad challenges that healthcare systems face with their digital properties. She's served on the client side for enterprise healthcare nonprofits, and knows all the ins and outs of platforms, processes, and patient experience. She's also co-presenting Digital Evolution in a Merger - Relaunching Prisma Health with Richard Baldwin. @Kimberly Gibson

Ben Cash, CEO

Ben has over 20 years' experience in all aspects of designing and building websites, and has worked closely with healthcare clients to bring their digital ideas to life. Ben will be on hand throughout the conference, ready to answer any questions you may have or simply chat about anything from music to cilantro. @bencashmoney

Lauren Minors, Marketing Manager

Lauren is a veteran in-house marketer, and understands the challenges that enterprise marketing teams face, from managing content to managing time. She's interested in learning more about how your in-house team functions and supports the strategic goals of your healthcare system. @LaurenMinors


In-person session | Digital Evolution in a Merger - Relaunching Prisma Health | 11/2 - 2:30 pm

Two health systems, three intranets and dozens of web properties. After Greenville Health and Palmetto Health merged to become the largest private, nonprofit system in South Carolina, their team had a very big task ahead — form a cohesive digital experience for internal and external audiences under the new brand. This conversational case study details the strategy, process, and role of stakeholders during this complex project, and gives a look at how to plan for a large-scale redesign, whether you're engaged in a merger or rebrand. 

Presented by Richard Baldwin, Digital Engagement Manager, Prisma Health and Kimberly Gibson, VP Client Services, Reason One.

Virtual session | Secrets of the Best Intranets | December, TBD 

Intranets are one of the most critical communications tools a healthcare organization has, and are often the most overlooked. While external sites get refreshed every few years, intranets can linger for close to a decade without refresh, full of out-of-date information that is confusing to users. Based on a study done in partnership with Greystone, this session explores what the best intranets include, how they are managed, what stakeholders are involved, and how you can prepare (and get buy in!) to revamp your own. 

Presented by Ben Cash, CEO, Reason One and Lauren Minors, Marketing Manager, Reason One.

Wine not register for our door prize? 

We love working with people and brands that reflect our values, including our own vendors. Register to win a gift crate from ONEHOPE Wine, a Napa Valley winery that gives back through their partner network of charities as well as direct fundraising donations.

Register below!