- [Opening animation showing the Reason One icon, wordmark, and tagline of Work with Purpose]
- Kim: I think Reason One’s biggest strength really is the way they view their relationship with their clients
- Mackenzie: We work as partners with our clients. We’re not just gonna say yes, we’re gonna say why and help them achieve their best version of themselves
- Kim: I absolutely believe that Reason One cares about our mission. They have an extensive amount of knowledge but they present that knowledge in a way that is trying to help you better your organization or help you better the product in which you’re delivering
- Matt: From design, to content, to development, everything that we do is based off a sound strategic foundation and gives us direction for the entire project.
- Clare: I think content strategy helps our clients create a roadmap to help deliver their message to the right people, at the right time, in exactly the right way.
- Christy: Data is key. You can’t improve what you can’t measure. And so analytics really drives decisions, it drives results.
- Nadia: You have to think about each individual group of users and how you are going to best serve them.
- Michael: The unique thing about the way Reason One builds solutions is the agile practices that we apply to our process.
- Mackenzie: Something that I love about my team is the fact that they’re just a whole bunch of goofy people just like me
- Clare: I’m a word nerd
- Matt: What I love about working at RO is an opportunity to work on projects with people that care about the work that they do
- Michael: I have the joy working every day with the best and brightest that I’ve come across in the industry. I work with craftspeople who truly care about their disciplines and that makes coming to work something you can get excited about every day
- Rodrigo: It’s the people that make Reason One
- Ben: My go to karaoke song would have to be New York New York… keith/ben kick line
- Nadia: It’s really cheesy.
- Esme and Sireesha: Laughing
- Christy: Shoot by Salt n Pepper
- Clare: What’s love
- Matt: My personal karaoke song is Let me clear my throat by DJ Cool
- Rodrigo: Total Eclipse of the Heart. Bonnie Tyler.
- [Closing slide with a headline “Let’s talk partnership,” an email address of firstname.lastname@example.org, and animated raised hands]
Every nonprofit experiences donation dips and spikes, especially during holidays, year-end giving, or crisis giving. Although donation spikes are critical, these one-time donors often leave the funnel after the “event” has taken place.
It’s time to put digital storytelling and optimization to work!
4 steps to increase donor retention
One-time donors have already demonstrated that they believe in your cause. The challenge of retaining them in your donor pool can be solved by gaining a deep understanding of what messages persuade recurring donors, and then reinforcing that messaging in your campaigns reaching one-time donors.