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Digital analytics & marketing analyst — Remote Canada

At Reason One, it’s our mission to help those who do good, do better, by delivering strategic, thoughtful, and effective websites for organizations creating positive change.

As Digital Analytics & Marketing Analyst at Reason One, you’ll be collaborating with project teams to create data-driven web experiences in an agile environment. You’ll put your experience and ideas to work every day, tacking a wide scope of responsibilities for small and large scale client projects. Analytics expertise is vital, and a curious, proactive attitude is ideal. We want to see that you understand the “why” behind the data and strive for excellence in clients’ analytics and SEO goals. 

Quick Hits (tl;dr)

  • Founded: 2019 (merger of two agencies with 20+ year histories)
  • Employees: ~40
  • Locations: Fully remote with hubs in Toronto, ON and Charleston, SC
  • Team: Will work as a member of a multidisciplinary crew including Product, Project Management, Content Strategy, Creative, Technical leads, Front End Developers, and QA.
  • Reporting: Reports to Christy Jones, Director of Marketing & Optimization
  • Compensation: $66,000 to $82,500 CDN depending on experience
  • Key Customers: Prisma Health, SickKids, Diabetes Canada, American Society of Landscape Architects, Lee Health
  • Noteworthy: Certified B Corp
  • Tech Stack: Google Platform, including Google Analytics, Google Tag Manager, Google Search Console, and Google Data Studio

Your Responsibilities

  • Serve as SME on Google Platform, including Google Analytics, Google Tag Manager, Google Search Console, and Google Data Studio
  • Work with clients to gather analytics requirements for website projects
  • Collaborate with internal project teams to roadmap projects and define marketing and optimization deliverables
  • Develop analytics data measurement plans to map clients’ tracking needs
  • Implement and troubleshoot analytics (UA & GA4) on client websites
  • Develop Data Studio dashboards based on custom requirements
  • Deep dive into analytics accounts and generate recommendations and insights that are translated into presentation decks
  • Conduct SEO audit of websites and produce prioritized list of optimization recommendations
  • Set up advanced implementations of GTM, including custom variables and custom HTML tags
  • Present analytics and SEO insights and recommendations to clients and to internal teams
  • Guide clients through implementation of GA4 

Our Must Haves

  • GA4 expertise; experience implementing GA4 on websites
  • At least 3 years of hands-on experience with GTM and GA
  • Deep knowledge of and expertise in SEO
  • Advanced experience with Google Analytics, Google Tag Manager, and Google Data Studio
  • Ability to translate client goals into actionable strategies and implementation plans
  • Experience giving presentations in a client facing role
  • Experience as part of a multidisciplinary team 
  • Able to accept and provide thoughtful feedback and strong ideas
  • Ability to multitask and prioritize across multiple concurrent projects

Nice to Haves

  • Experience with personalization and marketing automation
  • SiteImprove, Hotjar experience a plus
  • Understanding of Conversion Rate Optimization (CRO)

The practicals

  • Location: This is a fully remote, work-from-home position
  • Office Hours: Candidates can be based anywhere in the US, but must work during EST hours
  • Core working hours 10 AM - 4 PM EST
  • Start date: As soon as possible

Compensation package includes:

  • Annual salary ranging $66,000 - $82,500 CDN depending on experience
  • Extended health, dental, life, disability
  • Employee assistance programs
  • 401K program
  • Parental leave with top up
  • Paid Vacation days—15 days per year
  • Paid Sick leave—6 days per year
  • Paid Volunteer days—2 days per year
  • $250 home office expenses per year
  • $50 per month internet stipend
  • Training allowance of $800 a year and professional development opportunities like conferences and continuing education
  • A laptop is provided


  • You MUST be currently eligible to work in the US. No exceptions.
  • Applicants with disabilities who are qualified and selected for an interview will be accommodated upon request.

How to apply

Apply through our Applicant Tracking System in BambooHR here.

Application process

  1. Screening Interview with VP of People
  2. Interview with the Director of M&O, and a Product Manager 
  3. Team Interview
  4. Offer contingent on References
  5. Reference checks
  6. Signed Offer

What’s it like to work at Reason One? Simply put, we work with purpose, passion, and a lot of heart. Our values guide the way we work with clients and with each other. We’re team players who deliver quality despite constraints. We’re an agency of self starters, committed to results. And above all else, we’re good humans.

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