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Integrated branding & UX

Delight & empower your audience

Who is the hero of your website?

Every experience your audience has with your healthcare system is a part of your brand. From your facilities to your website, each interaction is a part of their story. Tim Floyd, Creative Director of Solvent Brandworks, and Reason One VP of Strategy, Matt McDonald, will share how they used the Hero’s Journey to shape the branding and UX for the Prisma Health Children’s Hospital website.

In the video below, you will learn:

• How your audience experiences your brand
• How to apply the Hero’s Journey to your UX
• How to integrate brand and UX to help users complete tasks


YouTube's thumbnail image for the video.